BOOBIE BRANDS, INC. PRIVACY POLICY

Effective Date: 22nd September 2023

Your privacy is important to us. At BOOBIE BURGER, INC ( “we”, “us” or “our”), we recognize that visitors to our site may be concerned about the information they provide to us and how we handle that information. This Privacy Notice describes the types of information we collect from and about you when you visit any of our websites where this notice is posted (or the mobile optimized version of the website) (each a “Site”), or when you otherwise interact with us online or in person. This Privacy Notice also explains how we may use and disclose such information, as well as your choices regarding the collection, use and disclosure of your personal information. By using the Site, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Notice. If you do not, please do not use the Site.

This Notice applies to BOOBIE BURGER, INC in the United States and Canada. BOOBIE BURGER, INC. is responsible for processing personal information from United States Sites. For information about how to contact us regarding the collection, use, and disclosure of your personal information, please see below.

Information We Collect

Information You Provide

We collect certain personal information from you when you choose to provide it to us. This may include when you use certain features on our Sites register for an account on one or more of our Sites; make a purchase; sign up for a newsletter or one of our email lists; use our services; participate in a contest, sweepstakes, game, survey, or promotion; request information from us; or otherwise contact us. The personal information we collect may include your name, birthday or age, telephone number, and e-mail address. If you purchase products or services from Kraft Heinz, we may also request your credit/debit card number or other financial information, along with billing information, so we can fulfill your order or request.

We don’t require you to register or provide personal information to view our Sites or access much of its content, such as our many delicious recipes. However, you may be required to provide certain personal information to create a Site account, use certain features, or receive certain offers. For example, when you participate in certain interactive features on our Sites, such as using our recipe exchange, recipe ratings, and product ratings and reviews, you may also provide us with certain information like your e-mail address, nickname, city and state or province of residence, or submit content, such as recipes, ratings, comments, or pictures to the Site.

If you use a third-party login to create your account (such as Facebook Connect or a Google account), sign into our Sites or otherwise link to us, we may receive certain information about you from the third party based on your registration and privacy settings on those third-party websites.

Loyalty Programs

We may collect your personal information when you choose to join our loyalty programs or promotional campaigns where we aim to enhance your engagement with us. By participating in these programs, we may gather certain information from you. This may include, but is not limited to, your name, contact details, images of receipts, purchase history, referral details, demographic information, preferences, and program activity information such as points earned, rewards redeemed, and engagement with program features. We collect this data through various means, including contests, competitions, receipt scanning, quizzes, gamified experiences, and surveys. The personal information collected through loyalty programs is used to understand our customers’ preferences and needs, to personalize the content we may send to you, to provide customized rewards and offers, to give exclusive access to digital content, products, or experiences to qualified members, to improve our product and services, and to facilitate communications. We may share the personal information collected through these programs with our service providers, as described in the How We Disclose Your Information section below. When you sign up for a loyalty program, we will provide you with information about our program partners and the benefits you can earn by participating in the program. If you submit a deletion request for your personal information, we may be unable to provide you with loyalty program benefits because we need your personal information to process your loyalty program membership and to provide you with the benefits associated with your membership.

We may also collect certain information about you automatically when you visit the Site (see Information Collected by Automated Means below) and from other sources (see Information Collected from Other Sources below) and may combine this information with the information you provide to us.

Information Collected By Automated Means

We may use cookies, web beacons, pixel tags, log files, or local shared objects (such as Flash cookies), and other technologies to collect certain information about visitors to our Sites, use of our online services, and interactions with our emails and online advertisements, and to allow us to keep track of analytics and certain statistical information which enables us to improve the Sites and provide you with more relevant content and advertising on our Site and other sites.

For example, through these means, we may automatically collect information such as your browser type, operating system, mobile device type and carrier, device identifier, Internet service provider (“ISP”), Internet Protocol (“IP”) address, and the country with which your IP address is associated. We may also collect information about your use of and interaction with the Site, such as the webpages viewed, the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing or using the Site, the number of times you return to the Site, other click-stream or Site usage data, whether you open, forward, or click-through links, emails, and ads, and other Site usage data. Collecting this information, and linking it with your personal information, for example, helps us to tailor our Site best and enhance your online experience by saving your preferences while you are visiting a particular Site, and to help identify Site features, recipes, advertisements, and offers that may be of particular interest to you.

When you view the site using a mobile device, in addition to the other information we may collect from your actions, we may collect precise geolocation information where you permit for us to do so.

Tracking Options and California Do Not Track Disclosures

Certain parts of our Site require cookies. You are free to set your Internet browser settings to stop accepting new cookies, to receive notice when you receive a new cookie, to disable existing cookies, and to omit images (which will disable pixel tags). On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. By doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to disable your browser or operating system from receiving cookies or controlling your tracking preferences.

Information Collected From Other Sources

We may obtain information about you from other sources, including commercially available sources, such as data aggregators and public databases, or social networks that you use to connect with us. This information may include your name, demographic information, interests, and publicly-observed data, such as from social media, online activity, and shopping behavior. We may combine this information with the information we collect from you to help us tailor our communications to you and to improve our services and products.

How We Use Your Information

We may use the information we collect from and about you for any of the following purposes:

To provide products or services you have requested;
To respond to your comments or questions, or contact you if needed while processing a product or service you requested through our Site;
To improve our Site, products, and services; develop new products or services; and conduct analysis to enhance current products and services;
To review the usage and operations of our Site and improve our content, products; and services, including contacting you for your opinions on Kraft Heinz products, services, or websites;
To send you promotional offers, newsletter, materials, and other communications and information about Kraft Heinz, its portfolio of brands, affiliates, and its partners;
To provide you with content that is customized to your interests, targeted offers, and advertising on the Sites, on third party sites and media platforms, including in social media, or via email;
To contact you as necessary when you enter a contest, sweepstakes, or game in order to conduct the promotion (for example, to contact you if you’re a winner);
To contact you when necessary;
To use your data in an aggregated non-specific format for analytical and demographic purposes;
To address problems with the Site or our business;
To manage our telecommunications networks;
To protect the security or integrity of the Site and our business;
As otherwise described to you at the point of data collection; and
To use and disclose your credit/debit card information only to process payments and prevent fraud.

Additionally, if you use the Site to connect with third-party services you authorize us to use information from and about you, on your behalf, to interact with these third-party services based on your requests.

We may use your identity, contact, technical, usage, account, and profile data, including identity, contact and profile data we have received from data brokers or aggregators, to form a view on what we think you may want or need, or what kinds of products and services may be of interest to you. Combining data from multiple sources in this way is commonly known as “enriching data” or “profile building”. This is how we decide which products, services and offers to include in marketing messages we send. This process may involve automated decision-making to determine which marketing messages will be most meaningful to you based on your interests, preferences, and location. There may also be other instances where we may use your personal information to render a decision based on automated processing of such personal information. If you would not like us to use data from data brokers and aggregators to enrich the data we have collected from you or if you would like to object to automated decision-making or if you would like to submit observations to a member of the personnel of our organization who is in a position to review the decision made by automated means, please contact the Data Privacy Team. We will not use Special Category Data or Sensitive Personal Data in building a profile about you unless you give us your consent to do so.

How We Disclose Your Information

We do not sell or otherwise disclose personal information about our website visitors except as described in this Notice. We do not share your personal information with third parties for their own marketing purposes without your consent. For California residents, please see “Your California Privacy Rights” below.

We may disclose the information we collect from and about you in the following ways: (1) among Boobie Brands, Inc and subsidiaries for the purposes described above; (2) to our third party service providers we have retained to perform a business, professional or technical support functions for us, including to the extent necessary or desirable to help run promotions, fulfill orders, complete your transaction, or provide customer service (these service providers may have access to personal information about our Site visitors if it is needed to perform their functions for Boobie Brands, Inc, but they are not authorized by Boobie Brands, Inc to use or disclose the information except as necessary to perform services on Boobie Brands, Inc behalf or to comply with legal requirements); (3) as necessary to investigate or prevent an actual or suspected crime or injury to ourselves or others, as permitted by law; (4) if we believe that there has been a violation of our Terms of Use or of our rights or the rights of any third party; (5) to respond to judicial process or provide information to law enforcement authorities, regulatory agencies, or other government officials, or otherwise as required by law; and (6) as otherwise described to you in this Notice or at the point of collection.

Links To Other Websites

The Sites may contain links to other websites. We provide these links solely for your convenience and information. Different websites have different privacy practices. You should always check the privacy notice of the specific site you’re visiting to understand the privacy practices associated with that site. We are not responsible for the content or privacy practices of third-party websites.

Public Forums

Any information you may disclose on our Site, in blogs, on message boards, in chat rooms, or on other public areas on the Site or other third-party websites that this Site may link to, becomes public information. Please exercise caution when disclosing personal information in these public areas. Kraft Heinz cannot control the actions of third parties who may view the Site and use publicly-available information for their own purposes.

Your Choices

You can change your preferences for follow-up contacts by the Boobie Brands, Inc, including by limiting how third parties use your email address to send you targeted advertising through social media on our behalf. Please email or call us using the information in the “Contact Us” section below if you wish to change your preferences. Where you wish to unsubscribe from emails or have use of your email address restricted, please allow 10 days for your email to be removed from our marketing database.

How We Protect and Retain Your Information

The security of your information is important to us. We have taken certain administrative, technical, and physical steps to safeguard the information we collect from and about our customers and Site visitors against unauthorized use, disclosure, alteration, or destruction. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

Personal information is maintained on our servers or those of our service providers and is accessible to authorized employees, representatives and agents who require access for the purposes described in this notice. We retain personal information in accordance with our record retention policies. Retention periods are set taking into account the purpose for which the personal information was collected, applicable legal requirements, and our legitimate need to retain business records for reasonable periods.

Updates To This Privacy Notice

We may change or update all or certain portions of this Privacy Notice at any time. When we do, we will post the revised Privacy Notice on the Site. Your continued use of the Site following the posting of the revised Privacy Notice means you accept these changes. Please check back from time to time so you are aware of any changes or updates to the notice. If we make any material changes, we will provide appropriate notice to you. We will indicate the notice’s effective date on the first page of the notice.

Your Rights

Depending on the jurisdiction and the Data Protection Laws applicable to you, you may have one or more of the following rights:

Right to Access: The right to confirm whether we are processing your personal information and to access such personal information.

Right to Correct: The right to request correction to inaccuracies in your personal information.

Right to Delete: The right to request deletion of personal information provided by or obtained about you.

Right to Opt-Out of Certain Processing: Certain opt-out rights such as opt out of the processing of your personal information for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects on you.

Right to Portability: The right to obtain a copy of your personal information in a portable and common file format.

Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights described here.

Right to Appeal: The right to appeal a decision regarding your consumer privacy requests by contacting us via email.

You may also have the right to withdraw your consent to the communication or use of your Personal Information. Where Kraft Heinz has asked for your consent to process Personal Information and that consent is withdrawn, we will not process that Personal Information further but may not be able to continue providing the goods or services for which the Personal Information was sought.

How to Exercise Your Rights

If you would like to exercise the rights set out above, please submit a consumer request to us via:

Email at: admin@boobieburger.com(for US residents)

Depending on where you live, you may have the right to appeal a decision regarding your consumer privacy request by contacting us via email at the address provided above.

How To Contact Us

if you have any questions about this Privacy Notice, you can contact us at:
BOOBIE BRANDS, INC
226 W. Ontario St. STE 300
Chicago, IL 60654
Attention: Consumer Relations

admin@boobieburger.com

We would be happy to answer your questions or hear your concerns.

How We Use and Share Your Information

We use your personal information for business and commercial purposes as described in the Website Privacy Notice. We may disclose the information we collect from and about you in the following ways: (1) among Boobie Burger Brands, Inc. and subsidiaries; (2) to our service providers we have retained to perform business, professional or technical support functions for us, including to the extent necessary or desirable to help run promotions, fulfill orders, complete your transaction, or provide customer service as described below (these service providers may have access to personal information about our Site visitors if it is needed to perform their functions for Boobie Burger Brands, Inc, but they are not authorized by Kraft Heinz to use or disclose the information except as necessary to perform services on Kraft Heinz’s behalf or to comply with legal requirements); (3) as necessary to investigate or prevent an actual or suspected crime or injury to ourselves or others, as permitted by law; (4) if we believe that there has been a violation of our Terms of Use or of our rights or the rights of any person or company; (5) to respond to judicial process or provide information to law enforcement authorities, regulatory agencies, or other government officials, or otherwise as required by law; and (6) as otherwise described to you at the point of collection.

Disclosure, Sale, or Share of Personal Information

The CCPA requires us to make specific disclosures regarding our personal information sharing practices. In the last 12 months, we may have disclosed the following categories of personal information to the following categories of recipients, as shown in the table below.

We do not sell your personal information to third parties, in the traditional or common sense understanding of the word "sell." Please note, however, some disclosures below may be interpreted to constitute a “sale” under the CCPA. The column titled "Categories of Third Parties With Whom We Share Personal Information" below describes sharing with third parties for cross-context behavioral advertising.

CATEGORIES OF PERSONAL INFORMATION COLLECTEDCATEGORIES OF RECIPIENTS TO WHOM WE DISCLOSE PERSONAL INFORMATION FOR A BUSINESS PURPOSECATEGORIES OF THIRD PARTIES WITH WHOM WE SHARE PERSONAL INFORMATIONIdentifiers, such as real name, postal address, IP address, email address, account name, social media account name; Boobie Burger Brands, Inc brands and subsidiaries; service providers, including our marketing, advertising, and media partners; internet service providers; data analytics providers; advertising and marketing networks; social networks; and operating systems and platforms. Boobie Burger Brands, Inc subsidiaries advertising and marketing networks; social networks; and marketing, advertising, and media partners. Characteristics of protected classification under California or federal law, such as age, gender, race, or ethnic background Burger Brands, Inc and subsidiaries; service providers, including our marketing, advertising, and media partners; internet service providers; data analytics providers; advertising and marketing networks; social networks; and operating systems and platforms. Boobie Burger Brands, Inc subsidiaries advertising and marketing networks; social networks; and marketing, advertising, and media partners

We do not sell, share, or disclose your personal information except as described here.

We do not sell or share your personal information with unaffiliated third parties for their own marketing purposes without your consent. Please see “Your Rights and Choices” below for information on how to opt-out of the sale or sharing of your data.

We do not knowingly sell or share consumers' personal information under 18

Business or Commercial Purposes for Disclosure, Sale, or Share to Third Parties

We may disclose personal information we collect from and about you to the recipients, as listed above, for one or more of the following business or commercial purposes:

To assist us in responding to your comments or questions, or contacting you if needed while processing a product or service you requested through our website;
To improve our website, products, and services; develop new products or services; and conduct analysis to enhance current products and services;
To review the usage and operations of our Site and improve our content, products; and services;
To send you promotional offers, newsletters, materials, and other communications and information about Kraft Heinz, its portfolio of brands, affiliates, and its partners;
To provide you with content that is customized to your interests, targeted offers, and advertising on the Sites, on third party sites and media platforms, including in social media, or via email, depending on your preferences;
To contact you as necessary when you enter a contest, sweepstakes, or game in order to conduct the promotion (for example, to contact you if you’re a winner);
To conduct joint promotions with third-party partners, where such personal information is necessary to conduct the promotion;
To address problems with the Site or our business;
To manage our telecommunications networks;
To protect the security or integrity of the Site and our business;
As otherwise described to you at the point of data collection; and
To process credit/debit card information where needed to process payments and prevent fraud.

Notice of Financial Incentive

We may offer you certain benefits through loyalty programs, coupons, discounts, and similar programs (each a “Program” and, collectively, “Programs”). If you participate in a Program, we may collect personal information from you, such as your name, email address, phone number, and other relevant information. As a result, the Program may constitute a “financial incentive” under California law and may be subject to additional terms and conditions which will be provided to you during the Program sign-up process. You can opt-in to participate in a Program by following the Program registration guidelines. You have the right to withdraw from a Program at any point, subject to applicable law, the Program terms and conditions, and our Privacy Notice, by following the instructions provided. Typically, we do not put a monetary value on your personal information. However, California law requires we provide a valuation of personal information collected in connection with a financial incentive. The value of the personal information you provide while participating in a Program is based upon our reasonable and good-faith estimation of the value of such information, which considers, without limitation, the value and purpose of the Program, associated expenses, the type and usage of the collected personal information, and the number of individuals who participated in the Program.

Your Rights and Choices

You have the right to request that we provide certain information to you about how we collected and used your personal information. Specifically, you have the following rights:

Right to Access: You have the right to request access to categories and specific pieces of personal information about you that we collect, use, disclose, share, and sell. If requested, we will provide you a copy of your personal information we collected as permitted by CCPA.

Right to Delete: In certain circumstances, you have the right to request that we delete personal information that we collect from you, subject to applicable legal exceptions. Upon verifying the validity of a deletion request, we will delete your personal information from our records.

Right to Know: You have the right to know the information that we collect, as defined in the CCPA.

The categories of personal information we collected about you;
The categories of sources of personal information we collected about you;
The business or commercial purpose(s) for which we collected, sold, or shared your personal information; and
The categories of third parties with which we share your personal information and, where such disclosures were for a business purpose, the personal information categories that each category of third-party recipients received and, where such disclosures were “sales” or “shares”, the personal information categories purchased or received by each category of the recipient; and
The specific pieces of personal information we collected about you.

Right to Correct: You have the right to correct inaccurate personal information maintained by us. Upon verifying the validity of the request, we will use commercially reasonable efforts to correct your personal information as directed, taking into account the nature and purpose of maintaining your personal information.

Right to Opt-Out of Selling or Sharing of Personal Information: You have the right to Opt-Out of the selling or sharing of your personal information to third parties (as those terms are defined in the CCPA).

Right to Limit the Use and Disclosure of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information. The sensitive personal information we collect about you can be found above in the table above.

Right Not to Receive Discriminatory Treatment: You have the right not to receive discriminatory treatment for exercising your privacy rights.

A verifiable consumer request must provide us adequate information to allow us to (1) reasonably verify that you are the individual whose personal information we collected (or an authorized representative) and (2) to understand your request so that we can process and respond to it. Please note that only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may submit a verifiable consumer request for your personal information. You may submit verifiable consumer requests on behalf of your minor children.

Once we have received and verified your request, we will send a confirmation of our receipt of your request and, within 45 days, either a copy of the requested information or confirmation of deletion or correction, as applicable. If, for any reason, we are unable to fulfill your request, we will notify you and provide an explanation.

Do Not Sell or Share My Personal Information

To opt-out of the sale or sharing of your personal information send an email to admin@boobieburger.com

Limit the Use and Disclosure of My Sensitive Personal Information

To limit the use or disclosure of your sensitive personal information, please email admin@boobieburger.com